Calling all chocolate lovers! If you find yourself in Paris in late October, there’s one event you absolutely cannot miss: the Salon du Chocolat. This annual extravaganza is a true celebration of all things cocoa, a sensory overload of rich aromas, decadent flavors, and stunning chocolate artistry.

The 2024 edition (held in late October) was a testament to the enduring allure of chocolate, bringing together chocolatiers, pastry chefs, cocoa producers, and chocolate aficionados from around the globe. What makes this event so special?

• Chocolate Fashion Shows: Yes, you read that right! Designers create incredible outfits entirely (or mostly) out of chocolate. It’s a bizarre and fascinating spectacle that you have to see to believe.
• Tasting Galore: Prepare your taste buds for an adventure! Hundreds of exhibitors offer free samples of their finest creations, from classic dark chocolate bars to innovative flavor combinations you never imagined.
• Masterclasses and Demonstrations: Learn from the best in the business! Top pastry chefs and chocolatiers host workshops and demonstrations, sharing their techniques and secrets.
• Chocolate Sculptures: Witness incredible works of art crafted entirely from chocolate. These intricate sculptures are often breathtaking in their detail and scale.
• Bean-to-Bar Experiences: Discover the journey of the cocoa bean from its origin to the final chocolate product, with exhibitors showcasing their ethically sourced and handcrafted chocolates.
• Global Flavors: Explore chocolates from around the world, each with its unique terroir and flavor profiles.

The Salon du Chocolat is more than just a trade show; it’s a passionate celebration of a beloved ingredient. The atmosphere is buzzing with excitement, the air thick with the irresistible scent of cocoa. Whether you’re a serious connoisseur or simply have a sweet tooth, a visit to the Salon du Chocolat in Paris is an unforgettable experience. Just be sure to wear comfortable shoes – you’ll be doing a lot of walking (and tasting)!